“Brand” has more meaning to it than what most companies understand. It goes deeper than your products, and deeper than things like color palettes and visuals. It’s the fundamentals that people miss, how are you making your customers and clients feel?
This is where your brand bible/ brand guidelines come in, your brand bible should consist of things like your mission, values, messaging, voice, tone, brand story, and then visuals. This all serves as a guide to help you and others understand who you are, and how to communicate that properly and effectively. Your marketing strategies will only go so far if your brand isn’t defined in these areas.
If your company has yet to come up with a brand bible that consists of more than just a few colors and sentences, you may be struggling to identify yourself in many different areas.
If you don’t have a clear vision of who you are, what you are offering, and who you are offering it to… how do you think that’s being represented internally and externally.
When there is uncertainty in your brand it’s hard for your team to feel in sync, and its hard for your customers to feel a sense of consistency. You may even find it difficult to pull in people with the same values as your brand, causing high employee turnover. Maybe this isn’t something your business is struggling with, but what if its something smaller that isn’t as noticeable.. like inconsistency in your brands messaging and content throughout different platforms. All of this adds a long term hindrance on your brand.
Now do you believe me when I tell you defining your brand’s strategy and guidelines are key?!
Take some time over the next few weeks and research brand bibles and guidelines and what all they entail, then dive deep and get started. Putting this off will only push back progress on getting the right message out. Remember that anyone should be able to crack open your brand bible and understand fully who you are, what you are trying to achieve, what your core values are, and who you are serving.
Once you get this lined out, find the “who” in your company that will implement this throughout all operations… your brand should eat, sleep, and breath through its brand guidelines.
Do this correctly, and you will ultimately carve out a space for your brand in your niche that will leave an everlasting imprint. When people think of your industry, your brand will be top of the list.. this is what branding is all about.