MEDIA BUYING CASE STUDIES
FOR BETTER RESULTS
THE RETROFIT SOURCE
In November 2018, we were tasked with driving $1M in new revenue for The Retrofit Source for their Black Friday sales, but only had a $200K budget. We focused heavy on traffic ads for the first three weeks of the month, spending $100K to build a massive retargeting audience and take advantage of low CPMs before the holiday. This was sneaky, as most people are solely conversion-focused. This allowed us to bypass high ad costs and spend just on the audience we built up. The results speak for themselves.
We spent $184,687 for $1,565,877 in revenue; an 8.4x ROAS
PROJE CAR CARE
Proje came to us frustrated, having spent $40k last year for only $7k in revenue. Yeah...crazy. We launched with them in April 2019 and have since grown their Shopify store to $30K/mo at a 2.2x ROAS.
boldSOCKS approached us in early December 2018 to try and capitalize on Christmas sales. We had limited time, a limited budget, and a task of hitting at least 2x on ROAS. With less than $3k spend, we were able to achieve $10,608 in revenue across 3 TOF conversion campaigns, 1 MOF conversion campaign, and 2 retargeting DPA campaigns. With a 3.62x ROAS, it's safe to say boldSOCKS was very pleased.